Marketing · Property · 2025
A marketing site for a regional new-build housebuilder. It helps people find a development near them, and makes the case for the homes with running costs and U-values rather than green badges.
Visit the live site alderway.pages.devAlderway builds family homes across a few regions of England. The site's job is to get someone from 'are you building near me' to a specific development, without a sales office in between. The company, the developments and the homes are invented for the demo.
The developments index filters by region in the browser, so someone narrows to their area in a tap and opens a development to see house types, prices and specs. It's the one interactive part of an otherwise static, fast site.
New-build marketing usually leans on eco badges that mean little. We led with numbers instead: U-values, energy use, and what a house actually costs to run a month. The design is warm and plain, real photographs over illustration, so the homes look like places to live rather than a brochure.
The results
This project is an example project created to showcase our design and development capabilities.
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