Dashboard · White-label · 2025
A client-reporting dashboard a marketing agency hands to its clients. Each client sees the agency's brand, not the tool's, and one data layer feeds every figure so nothing disagrees.
Beacon is a client-reporting dashboard for a marketing agency. Instead of sending a PDF every month, the agency gives each client a live page that shows how their channels are doing. It's mocked for the demo, with seeded data standing in for real ad accounts.
Each client gets their own colour and logo across the whole interface, set from one accent value that re-skins everything through CSS variables. Theme an account and it sticks. There's a portfolio view for the agency to see every client at once, and a separate per-client view for the detail.
One file generates the data and one layer does the maths: each metric against the period before, channel trends, a funnel, and pacing against target. Every widget reads from that layer, so a figure on the overview matches the same figure three screens deep. Reports print straight to PDF from the browser.
The results
This project is an example project created to showcase our design and development capabilities.
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