Marketing · Brand · 2026
A marketing site for a London firm that buys good businesses and keeps them. It had to load the instant an owner or investor clicks through, and say plainly how the firm works: do the homework, pay a sensible price, then leave good management alone.
Visit the live site northwind-capital.pages.devNorthwind buys small businesses and holds them for years instead of flipping them. The site is where an owner weighing up a sale, or an investor, lands first. So it has one job: explain how the firm works, and feel like people you'd trust with a company you spent years building.
We set a confident type scale, left plenty of space, and lead with the approach rather than burying it under mission statements. Nothing runs in the background: no framework, no unused CSS, no trackers. It ships only the markup the page needs, over a delivery path we tuned. It loads fast, scores full marks on accessibility, and the security headers are locked down.
The results
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